The Alpha Beta firm specializes in performing extensive market research in Israel. This activity is of great significance in building intelligent business strategy, the purpose of which is to retain existing clients, to recruit new ones, to improve the level of competitiveness or differentiation from the competitive environment, and eventually to bring about growth in business activity. In order to establish the related decision-making process, and to ensure the reliability, extent and depth of the information on which business decisions are based, it is necessary to choose the appropriate research tools, whether quantitative (e.g. surveys by telephone, Internet, SMS, IVR, face-to-face, etc.) or qualitative (e.g. focus groups, in-depth interviews, observation and the like). All in accordance with the field of activity, target public and business goals.
- Market survey for a new product or service
- Analysis of the survey results and assessment of the chances of success
- Advising and monitoring international investment corporations regarding investments in Israel.
- Plan for penetration of new product or service in an existing or new market.