A business plan is, in fact, a "super document", outlining the management method and success of the business at the practical and strategic level, for existing or new business activity, and the actual goal of the plan is to present this to both managers and investors.
Alpha Beta will ensure that the business plan is adapted to the specific business model and goals, while updating it and adapting it in accordance with developments in its progress and challenges. It is very important for us to keep to a concise, direct, clear and carefully examined plan, since it will constitute a valuable tool, both for owners and managers, as well as for all external interested persons. The business plan focuses on the following issues:
- Executive abstract: description of the business, structure of activity composition of management and employees, customary business model, the Company's future aspirations, abstract describing the business activity.
- Description and definition of the industry: examining the field and industry of the business, including a survey of the market and the competitors, and an analysis of the Porter's Five Forces model.
- Definitions of the business: the specialization of the business, its advantages and the challenges it faces, SWOT analysis.
- Market analysis: scientific and statistical analysis of the business, with the aim of assessing its advantages, PEST analysis.
- Business organization and management: the business model we want to adopt, our competitive advantage, determining goals and outlining the way to achieve them.
- The products and services of the business: assessing all the products and services of the business, differentiation from competitors.
- Constructing market strategy: characterising the best way of marketing the products, intelligent and competitive pricing, attracting potential customers and retaining them.
- Financing and recruiting investors: examining the business financing of the enterprise, its cash flows, fund-raising and managing investor relations.