In this present era, every business, organization and company has a need for monitoring in management, financial counselling and direction, to lead the company or the business to organizational and economic stability, as well as to consider investment plans and modular business development, thus assuring financial strength, improvement and excellence of credit rating in all credit data banks and financing institutions or banks, alongside constant operational efficiency.
A principal part of Alpha Beta's expertise is to monitor our clients all along the road and over time, from new clients who require correct professional managerial and organizational supervision, alongside close financial accompaniment, up to veteran clients who require counselling in the various and diverse fields which we are able to provide, such as organizational, financial, business efficiency, cost reduction and increased profits.
Our goal regarding professional and financial business monitoring, is to provide a comprehensive professional envelope, which will ensure that our clients are able to fulfil all their economic and financial obligations, to develop their business and their various and diverse services, while attaining all their goals and aims.
A business plan is, in fact, a "super document", outlining the management method and success of the business at the practical and strategic level, for existing or new business activity, and the actual goal of the plan is to present this to both managers and investors.
Alpha Beta will ensure that the business plan is adapted to the specific business model and goals, while updating it and adapting it in accordance with developments in its progress and challenges. It is very important for us to keep to a concise, direct, clear and carefully examined plan, since it will constitute a valuable tool, both for owners and managers, as well as for all external interested persons. The business plan focuses on the following issues:
- Executive abstract: description of the business, structure of activity composition of management and employees, customary business model, the Company's future aspirations, abstract describing the business activity.
- Description and definition of the industry: examining the field and industry of the business, including a survey of the market and the competitors, and an analysis of the Porter's Five Forces model.
- Definitions of the business: the specialization of the business, its advantages and the challenges it faces, SWOT analysis.
- Market analysis: scientific and statistical analysis of the business, with the aim of assessing its advantages, PEST analysis.
- Business organization and management: the business model we want to adopt, our competitive advantage, determining goals and outlining the way to achieve them.
- The products and services of the business: assessing all the products and services of the business, differentiation from competitors.
- Constructing market strategy: characterising the best way of marketing the products, intelligent and competitive pricing, attracting potential customers and retaining them.
- Financing and recruiting investors: examining the business financing of the enterprise, its cash flows, fund-raising and managing investor relations.
Part of the consulting service and assistance to our clients is to examine the issues of marketing and sales, two fields directly connected with the field of advertising. Therefore, we examine all aspects and characteristics of every client and business, and we construct together with the client, according to the needs of the business and the market situation, the insights and recommendations for marketing activity in the advertising world.
Although today digital advertising is the leader for every business in every field, but it is not the end. There are off-line advertising methods which can help clients to increase the turnover of their transactions or to brand their products and create differentiation for them.
We submit our recommendations to the clients after careful examination and inspection of the market, competitors, budget and the product itself.
Alpha Beta constructs a strategic process consisting of two principal stages:
Strategic planning - a process defining where the client or the organization is today, and the goal it plans to achieve in the coming year or years, and the best method or manner of realizing its targets and aims. The plans are usually based on a range of three years, however the frequency and planning could change in accordance with needs and conditions, and the dynamics of the environment.
Applying the strategy - applying and implementing the strategic plan is an ongoing process, which includes translating the intentions of the detailed working plan, while measuring and supervising the organization's performance
After examining the overall aspects of the organization or business, we construct a competitive advantage, so as to distinguish our client from all other competitors in the market. Thus we can help him to differ - regarding the product, professionality, exploitation of resources, uniqueness.
All over the world there are great business and economic success stories. At the same time, there are also failures, and it is no secret that some businesses, for various reasons, do not manage to take off. We can assist our clients to construct a rehabilitation plan, or to liquidate businesses that cannot succeed by their own efforts.
The rehabilitation plan includes harnessing the Alpha Beta consulting team, as well as using the Company's extensive professional contacts.
As in every field, so also in the financial field, the business requires representation vis-a-vis various financial entities, from official to private institutions and service providers. Therefore, Alpha Beta has developed for our clients a unique service of professional representation, reliable and transparent, vis-a-vis all financial institutions, in order to facilitate such contacts on the one hand, and on the other - to communicate in the universal professional language as required by the field.
